Just like in person or on your resume, it's important to make a great first impression. An optimised profile can improve your career trajectory, attracting professionals, industry SMEs, recruiters and potential employers. These tips set the foundation to get you started:
📝 Creative Headline
This is so important! Be creative and include key words that would ensure anyone reviewing your profile can identify your role and industry.
⭐️ Your real name
Use the name you want to be known as professionally. This is not the time for nicknames.
👨🏽💻 Customise your URL
Use your name to create your personal brand. Do not leave the URL that Linkedin provides with the numbers at the end of the address. This makes it easier for people to find you.
📸 Professional Photo
Use an appropriate, up-to-date photo, preferably taken by a professional or google how to take professional pics at home. This means no photos of you in bed, at a wedding with a drink, or other absurd photos we’ve come across.
✍🏽 Succinct “About”
Avoid buzz words. Remember this is just like your resume you need to show, not tell your competencies. You need to use keywords!
🗂 Projects
This should reinforce what you mentioned in your “About” section. Adding projects that demonstrate your skills increases your credibility and establishes your competence level.
💡Remember LinkedIn is a great personal branding platform and can help you build a professional presence. Think about it, why would you not use every tool available to you to land a role you love or to build a network in your particular field? Optimise your profile and get those views up!
This is by no means an exhaustive template on how to optimise your profile so please reach out to us if you’re interested in this service. 💁🏽♀️
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